How to build
a brand – highly simplified

Branding is what you do, a brand is what you get in return.
A brand is much more than its communication, it’s its holistic approach. Here’s a highly simplified tutorial:

Have a great product or service
Find the reason why someone should care about your product and your company.
What do you believe in? How do you see the world and why should anyone care?
Give it a name, design a word-mark and a logo
Develop the corporate design
Share with all employees and stakeholders why your product exists and why you’re doing what you’re doing
Regularly align with all stakeholders; whom are you selling to, when, and where? Constantly try, learn, apply, adjust, iterate
Do interesting things rooted in the above, follow up on your promise
Communicate what you’re doing
Deliver on every touchpoint your audience has with you – that is the ‘brand experience’
Create memories for your audiences. Mutual, shared good experiences are what build a brand over time