How to build
a brand – highly simplified

Branding is what you do, the brand is what you get in return. A brand is much more than its communication, it’s built by its overall perception. Here’s a highly simplified tutorial:

Start with a great product or service idea
Find the reason why someone should care about your product/service or company. What do you believe in? How do you see the world and why should anyone care?
Give it a meaningful name, a word mark and a logo
Develop the corporate design
Constantly share 'Why do we exist’ and 'Why are we doing what we’re doing’
Regularly align with all stakeholders; 'Whom are we selling to, when, and where’. Iterate, adjust, apply and learn
Do interesting things rooted in all of the above, and follow up on your promises
Communicate what you’re doing
Deliver on all of your audience’s touchpoints; that is the ’brand experience’
Create memories for your audience. Mutual, and shared experiences are what build a brand over time