How to build
a brand – highly simplified

Branding is what you do, the brand is what you get in return. The brand is much more than its communication, it’s its holistic approach. Here is a highly simplified tutorial:

1. Have a great product or service
    

2. Find the reason why someone should care about your product and your company.
   What do you believe in? How do you see the world and why should anyone care?
    

3. Give it a name, design a word-mark and a logo
    

4. Develop the corporate design
    

5. Constantly share with all employees and stakeholders ’why does your product exist’ and ’why are you doing what you’re doing’
    

6. Regularly align with all stakeholders; ’whom are we selling to, when, and where’ Constantly iterate, adjust, apply, learn
    

7. Do interesting things rooted in the above, thus follow up on your promises
    

8. Communicate what you’re doing
    

9. Deliver on every of your audience’s touchpoints – that is the ’brand experience’
    

10. Create memories for your audiences. Mutual, shared good experiences are what build the brand over time