I create branded memories

I creatively and strategically design, direct, and manage brands. I amplify growth.

I have done communications for brands for more than 20 years — now I love to take care of the full circle of brand experience as a Creative Director. I have defined brands, I have unblurred brands, I have given brands an edge. Now I help to shape, to grow and to keep brands relevant.

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I’m creatively involved into digital branding, social media analytics, affiliate marketing, content creation and community management

I believe brands must cater to the human need for belonging. This sense of belonging is created by shared values and beliefs. Only brands that have values and beliefs and deliver them in an authentic way will survive.

I believe in Simon Sinek‘s famous quote: “People don’t buy what you do, people buy why you do it. Profit is not a why, it’s a result.”*